ONE DIRECTION V LANTERNS ON THE LAKE

MAINSTREAM V INDIE

ADVANTAGES/DISADVANTAGES OF INDIE LABEL

• Let you stay authentic and true to the music
• It's about the music and not the image
• Loads of control over your own sound if you are a real musician
• Not likely to make much money
• Not a big audience
• Can get some merchandise
• Helped by the internet and new technologies
• Produced at home! No studio

ADVANTAGES/DISADVANTAGES OF MAJOR LABEL

• Global audience
• Stylists, marketing, production, costume designers, choreographers to help you look a certain way to appeal to a certain audience
• Manufactured
• Hardly any control over your music
• "Sell your soul"
• Make a lot of money

ONE DIRECTION (MANUFACTURED BAND)

BIG PRODUCTION VALUE

A lot of money spent on:

• costumes
• setting
• location
• lighting
• actors
• post production
• camera

The video of  'The best song ever' showed the process of their video making; stylists, marketing people, producers, costume designers, choreographers.                                                                                                                                                                                                                                            
ONE DIRECTION

• English - Irish pop band based in London
• Zayn, Harry, Liam, Louis, Niall
• Active since 2010
• Started on the xfactor and were put together by Simon Cowell (manufactured)
• Label: Syco - Colombia
• Discography: Up all night(2011), Take me home(2012), Midnight memories(2013), Four(2014)

LOW PRODUCTION VALUES

LANTERNS ON THE LAKE

• Lanterns On The Lake are a five-piece indie rock band from Newcastle. 
• Hazel Wilde, Paul Gregory, Sarah Kemp, Oliver Ketteringham and Andrew Scrogham.
• Label: Bella Union
• Discography: Gracious Tide(2011), Take me home(2011), Untill the colours run(2013)
• Active since 2007