One Direction vs Lanterns On The Lake

One Directions Record Label: Syco, Columbia
Genre: Pop, Pop-rock, Teen pop

Advantages of Pop Lables:

- Money for, costume, setting, location, lighting, actors and so forth
- stylists
- marketing people
- producers
- costume designers
- choreographers
- SPECIFIED AUDIENCE

Disadvantages:

- Cannot be unique as large record labels often 'control artists'

Lanters On The Lake Record Label: Bella Union
Genre: Indie Rock

Advantages of Indie Label:

- Lets you stay authentic and true to the music
- it's about the music and not the image
- loads of control over your own sound if you are a real musician

Disadvantages:
- Not a wide range of audience
- Not much of a budget for equipment, stylists, locations and so forth.