The function of a music video is to First of all Promote the Artist. Most of the time the soul purpose of the music video is to promote the artist as the artist is the highlight and the main ingredient to make a record label lots of money. However; not all genre’s music video has the same purpose.
Some music videos simply create visual pleasure for the specific target audience of that genre.
Music Videos can also be used for representation. Music artists use videos to represent themselves and sometimes a sex as a certain thing. For example some female artists such as Nicki Minaj represents her self as a sex object. This has become her unique selling point.
We can see this in her new music video 'Anaconda'
Some music videos simply create visual pleasure for the specific target audience of that genre.
Music Videos can also be used for representation. Music artists use videos to represent themselves and sometimes a sex as a certain thing. For example some female artists such as Nicki Minaj represents her self as a sex object. This has become her unique selling point.
We can see this in her new music video 'Anaconda'
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