A DigiPak is a style of CD Packaging often done for a special release of a CD,DVD or BD Packaging.It often takes the form of a book form made with cardboard outer shell and hard casing holding the Disc.When a person immediately looks at a digipak they should be able the determine what type of artist they are and what genre they represent.It is almost a physical representation of the artist and their music which is available for people to purchase.In order for a customer to feel they are getting a physical embodiment of the artist, all elements of an artists digipak must be clearly linked to them and their image.This can also boost the artists brand image and help to promote them because having something distinct which they can be recognised for makes them more unique and more viable.Therefore when customers buy these digipaks it can often be a way of establishing loyalty to an artist because all other things an artist may choose to incorporate into their image e.g merchandise will follow the same design as the digipak.
What may an artist include inside their digipak:
- Images of the artist - In order create a strong brand image
- Information - Giving the fans things they didn't know about the songs
- Track list - Another more detailed track list perphaps revealing producers,writers etc
- Graphic design - Use of the same type of imagery and design as found outside of the digipak
- Artist name - Large font easy to read font so its easy to see who it is
- Track Listing - In a style or font which fits the rest of the cover
- An image of the artist - positioned and manipulated to fit the genre of the artist
- Promotional stickers
- Production info - Website, Record Label,Number of albums label released,logo and the name
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